With 450 million month-to-month energetic customers in 2023, Twitter is a well-liked platform with always altering person conduct. Staying up-to-date with the newest Twitter stats is essential for companies and people to know their viewers, optimize their social media technique, and keep aggressive. Up to date Twitter statistics present beneficial insights to boost social media presence, credibility, and significant relationships with followers.
Right here, we’re going to take a look at eight new Twitter statistics in 2023 that you ought to be conscious of.
1. 6% of U.S. customers are anticipated to go away Twitter this yr
At the moment, the USA has the biggest variety of Twitter customers, with over 83 million Individuals signed up for the social networking web site. ExpressVPN’s analysis dictates that Twitter might lose as many as 3.6 million customers within the U.S. this yr alone, which represents a 6% drop in comparison with the earlier yr. Furthermore, the variety of month-to-month customers within the U.S. is anticipated to lower by an extra 8% in 2024, reaching the bottom degree the platform has seen since 2014 – 51 million customers.
Though Twitter is probably not the very best match for every type of companies and doesn’t have the biggest advert attain, it may possibly nonetheless be a beneficial software for these concentrating on energetic audiences. With fewer rivals on Twitter, companies have a better probability of reaching natural attain and efficient brand-building actions. By understanding the Twitter algorithm and creating a profitable advertising and marketing technique, companies can faucet into this untapped potential and take their manufacturers to new heights.
3. Elon Musk has the most well-liked Twitter account
Elon Musk, the CEO of Twitter, has damaged the document for probably the most followers on the platform, surpassing former US President Barack Obama, who held the title since 2020. Guinness World Data states that Twitter has roughly 450 million energetic customers per 30 days, and Musk has gained over 133.2 million followers, representing about 30% of the platform’s whole customers.
4. United States has probably the most variety of Twitter Customers
Based on a current survey on Twitter customers by nation, the USA tops the listing with at the least 95.4 million customers, making it the biggest Twitter person base. Twitter can also be one of many fastest-growing social media platforms within the US. The second-largest person base is in Japan, with 67.5 million Twitter customers. Mixed, the USA and Japan have over 162 million Twitter customers, indicating a big attain for companies and people utilizing the platform.
5. Twitter is gaining floor among the many Gen Z inhabitants, rising 30% sooner than Instagram
Surprisingly, 42% of Individuals aged 12-34 now use Twitter, in comparison with solely 29% in 2020, representing a big 36.6% increase over two years. As compared, Instagram adoption solely elevated by 5.7% throughout the identical interval.
Twitter has grow to be a well-liked platform for customer support requests, with greater than 80% of social customer support requests occurring on the platform, in line with advertisers. This has led Salesforce to check with Twitter because the “New 1-800 Quantity for Buyer Service”.
7. The vast majority of Twitter customers are male, comprising 68.1% of the platform’s person base
Twitter’s person base is predominantly male, with males accounting for 68.1% of all customers on the platform. In distinction, solely 31.9% of Twitter’s person base is feminine. This is likely one of the largest gender disparities amongst social media platforms. Different in style platforms like Instagram and LinkedIn have a way more balanced gender distribution. For example, 51.6% of LinkedIn customers are male, and 48.4% are feminine, indicating a extra equal steadiness between the sexes.
8. Twitter customers spend a median of 15.5 hours per 30 days on the platform
Twitter customers spend a median of 31 minutes per day on the platform (31 minutes per day x 30 days per 30 days = 930 minutes or 15.5 hours), with the standard go to lasting 10 minutes and 42 seconds and involving 11 pages seen. Within the US, 46% of Twitter customers entry the app each day, 27% verify it weekly, and 27% use it much less often.
Twitter will stay a big participant within the social media panorama in 2023. The platform is gaining recognition among the many Gen Z inhabitants, presenting an untapped enterprise potential. With Elon Musk holding the most well-liked Twitter account, companies can faucet into the platform’s attain to construct model consciousness and have interaction with clients. General, Twitter’s distinctive strengths make it a worthwhile platform for companies to contemplate as a part of their advertising and marketing technique.