Apple Watch Ultra: The Apple Watch Gets a Crucial Co-Sign

Anybody who follows John Mayer on Instagram is accustomed to seeing watches on his feed. Usually, they’re very good, very unique watches: Rolex “Rainbow” Daytonas, the brand new Audemars Piguet Royal Oak with gems set in a design that mimics an equalizer, considered one of Patek Philippe’s impossible-to-find sport watches. However he shared an sudden message on Wednesday.

“Did Apple simply make….a tactical watch?” he wrote. “Been carrying the Apple Watch Extremely for per week…”—construct that suspense, John!—”and it’s nice.” This information in all probability registered as a large earthquake in Geneva. As a result of Mayer is not only any well-heeled and avid collector, he’s probably the watch world’s most outstanding tastemaker. When he wears a green-and-gold Rolex Daytona, the worth shoots up in value and is now often called “the John Mayer.” Recognizing a sure Royal Oak on his wrist can encourage sellers to exit and snap up a pair dozen of that actual piece. Actually, Mayer’s co-sign received’t have that form of impact on the Apple Watch, which is already purchased up in increased portions than what your entire Swiss watch business is transferring mixed. However given the Apple Watch’s distinctive place within the watch universe—worn by practically everybody, however no one’s thought of collector bait—Mayer’s endorsement is a large deal.

As Mayer himself admits, he’s not sometimes one to succumb to the actual charms of a smartwatch. “The primary Apple Watch that excited me as a mechanical watch collector,” he wrote over a photograph of him carrying the Extremely. However contemplating the way in which Mayer talks about and approaches watches, it felt like solely a matter of time earlier than he opened his coronary heart to a smartwatch.

As soon as upon a time, whereas discussing his watches with Hodinkee, he in contrast his Rolex’s GMT operate (which retains observe of a second time zone) to an app on a cellphone. And for those who like your watches geared up with apps, this Extremely delivers in spades. Mayer calls out a number of of his favorites on Instagram: GPS monitoring, a depth gauge, a dive pc, a honking-loud siren for these in misery, and evening mode. And there are a lot extra, like a super-accurate compass, a water-temp sensor, and a car-crash detector. “It is a tenting/looking/outdoor journey powerhouse,” Mayer wrote of the piece. A part of the wristwatch’s unique attraction was that totally different fashions have been basically instruments constructed for particular functions. The Apple Watch Extremely is a device watch constructed for the twenty first century.

The second cause Mayer was sure to ultimately fall in love with an Apple Watch is as a result of he by no means turns his nostril up at a timepiece. Sure, he owns many, many luxurious items, however he’s confirmed simply as prone to fall in love with a G-Shock or Casio as he’s a Rolex or Audemars Piguet. I’d go so far as to argue that randomly asserting that he truly likes the brand new Apple Watch is strictly why we love Mayer as a collector. He’s consistently zagging and following his personal tastes (and people tastes usually grow to be the style of the lots). “Not an #advert,” he wrote within the Instagram Story slide wrapping up his evaluation of the Apple Watch. “I identical to what I like.”

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