Barcelona Will Wear Drake’s Owl Logo This Weekend

The subsequent El Clásico match between rival Spanish soccer golf equipment Barcelona and Actual Madrid is about to happen this coming Saturday, throughout Drake’s very personal month of October. For the event, important Barça sponsor Spotify is taking the chance to have fun two of its most profitable property: Champagne Papi, already probably the most streamed artist of all time, simply grew to become the primary artist to surpass 50 billion streams on the platform, and so Barcelona will put on a limited-edition OVO package in the course of the sport.

Gamers will sport the particular October’s Very Personal jerseys on the pitch Sunday, with Drake’s signature owl emblem changing the streaming big’s for this clásico solely. (Spotify grew to become FCB’s front-of-the-jersey sponsor again in March, which additionally led to a reputation change for the membership’s iconic Camp Nou stadium, which is now known as Spotify Camp Nou. This Sunday’s match, nevertheless, will go down at Santiago Bernabéu in Madrid.) Earlier than the match, the workforce is about to heat up in coaching jerseys with the quantity “50” on the again, to have fun the 50 billion streams.

“For the primary time in our historical past, we’re changing the title of our important sponsor on the entrance of the jersey with an internationally acclaimed artist, Drake,” Juli Guiu, vp of selling for FC Barcelona, stated in a press launch. “This initiative exhibits our potential to grow to be a singular platform to supply experiences that assist deliver us nearer to our followers whereas reaching out to new audiences around the globe.”

“This doesn’t really feel actual however it’s,” Drake, a nondenominational lover {of professional} sports activities, wrote concerning the jersey (and/or the 50 billion streams) on Instagram. And so far as Drizzy’s allegiances to numerous streaming platforms goes, whereas he’s all the time been a numbers juggernaut for Spotify, he famously signed a pioneering blockbuster contract with Apple Music when the service first launched in 2015. Extra lately, SiriusXM (which is the dad or mum firm of Pandora) gave him his personal radio channel—Sound 42—to name his personal. All of which makes it clear that Drake’s very personal OVO Barça jersey has earned a spot on the wall subsequent to Drake’s very personal OVO Toronto Raptors jersey.