Google has reportedly given up on another Pixelbook laptop

Reviews have emerged that Google has killed off the upcoming Pixelbook Laptop computer, with an inside memo circulated round Google’s HQ, with the crew engaged on the upcoming Pixelbook laptop computer now reportedly moved to different roles at Google, in accordance with The Verge.

In line with the stories, the following upcoming Pixelbook laptop computer was “far alongside in improvement”, with the corporate now opting to shift sources away from the premium Chromebook in an effort to chop prices.

The information of the shutdown of the upcoming Pixelbook laptop computer comes as a little bit of a shock as Google was planning to maintain the Pixelbook going, with Google {hardware} chief Rick Osterloh telling The Verge that “we’re going to do Pixelbooks sooner or later,” while additionally acknowledging that the Chromebook market has definitely modified since 2017, with Osterloh stating “What’s good concerning the class is that it has matured, you may anticipate them to final a very long time.”

Google launched its first ever Pixelbook laptop computer in 2013 with the Chromebook Pixel – first Google-made {hardware} to get Pixel branding which it adopted up 2 years later with a barely pricier mannequin. In 2017 it launched its first Pixelbook high-end different to the sometimes low-cost Chromebooks, with the corporate launching the Pixelbook Go, a extra reasonably priced, however nonetheless higher-end, Chromebook with Pixel branding in 2019.

Laura Breen, a communications supervisor at Google, advised The Verge:

“Google doesn’t share future product plans or personnel data; nevertheless, we’re dedicated to constructing and supporting a portfolio of Google merchandise which can be revolutionary and useful for our customers,: and that “With reference to our individuals, in occasions the place we do shift priorities we work to transition crew members throughout gadgets and providers.”

The stories do considerably shock the trade but in addition don’t, given Sundar Pichai, Google’s CEO has been stating for months that he intends Google to decelerate hiring and minimize some initiatives throughout the corporate, with Pichai stating just a few months in the past in July:

“In some instances, meaning consolidating the place investments overlap and streamlining processes,” and “In different instances, meaning pausing improvement and re-deploying sources to increased precedence areas.”

Sadly it appears to be like just like the Pixelbook crew is a kind of casualties and it’s but to be seen how this might have an effect on ChromeOS and Chromebook developments going ahead, given the explanation Google made its personal Pixelbooks – to indicate off how a lot was attainable when ChromeOS was mixed with extra premium {hardware} as a substitute of simply cheaper {hardware} we had seen with earlier Chromebooks out there.

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