Hermès Threw a Massive Musical-Theater Street Fair to Celebrate Their New Madison Avenue Flagship Store

Maison Hermès is again in New York and prepared for enterprise. After eight years of planning, the French luxurious label opened its greatest retailer ever: a 20,250-square-foot flagship at 706 Madison Avenue, that includes 5 ethereal flooring, rooftop backyard, and a full bar. To have a good time, the home remodeled the 4 complete Higher East Aspect blocks right into a rollicking road honest, which fed right into a shindig that was half musical theater extravaganza, half love letter to New York Metropolis—and spanned 4 totally different areas. Hermès commissioned Love Across the Block, a roving authentic musical a few couple who met—the place else?—exterior the Hermès retailer. The gamers (and a complete brass band) led visitors by way of the brand new retailer and out onto the road, previous rows of meals vans dishing up New York classics like dim sum, falafel, and Junior’s cheesecake, the place the get together continued one simply block downtown inside the home’s former flagship area. Visitors together with Julius Randle, Chloe Fineman, Rachel Sennott, Chloe Smart, and Martha Stewart danced, sipped, and noshed contained in the kaleidoscopic area. The brand new Maison Hermès at 706 Madison might now be one of many largest retail areas within the nation, however its journey continues to be a really New York story.