The third season of Ramy—the soulful dramedy helmed by comic Ramy Youssef—hit Hulu final fall. Since premiering in 2019, the award-winning collection has explored modern life by its titular character (performed by Youssef), the extraordinarily millennial and sometimes irksome son of a Muslim household. After we first see Ramy once more within the newest season, it turns into clear that lots has modified because the finish of season two. First, he is strolling all through New York delivering blinged-out jewellery—and second, the character has by no means appeared fairly this trendy.
“He is bought some coin now, so he is making model selections primarily based on that,” explains Nicky Smith, the present’s costume designer. “It isn’t a complete fuckboy look, however he has his little hat, diamonds in his ears, and an iced-out necklace.” Calling the showrunner’s character a fuckboy may sound like an unwise transfer, but when the tiny beanie matches, proper? Both means, Smith is not the primary to label the fictional Ramy as a fuckboy—The New Yorker did, and so did GQ. From season two to 3, he is gone from unemployed drifter to newfound hustler, and has secured the wardrobe to match. Nonetheless, the best way that Ramy’s millennial cool-dude wardrobe signifies his glow-up is quiet. Early on, Smith and Youssef determined they would not depend on logos to convey the character’s leveled-up vogue. Which meant: no Balenciaga, no Supreme. No flashy overhyped sneakers. As an alternative, the target was to guide with sharp silhouettes and an elevated of-the-moment palette.
The end result was a glance that feels cribbed from a Noah lookbook, or the road exterior the Aimé Leon Dore cafe: the type of post-streetwear, new American means of dressing that mixes traditional menswear staples with a contemporary streetwise attraction. To assemble the wardrobe, Smith and her workforce solid a large internet, wanting in all places from ASOS to Mr Porter. “I wasn’t interested by the label or the model. We’re the whole lot and something that may give us that look,” says Smith. “Whether or not the pants got here from J.Crew or Saks is irrelevant. It was all about if the merchandise works for the character.” (Nonetheless, Smith did share that one in every of Ramy’s hoodies is from the brand new J.Crew.)
This is not to say the present would not have its winking menswear moments. Ramy wears garments from the cult-loved Kapital and the newer Japanese streetwear model, Flagstuff, and boasts slightly Parisian aptitude because of Sandro and Officine Générale. However the best way the whole lot will get worn collectively feels distinctly American and meets this second in males’s vogue. Suppose long-sleeve polos worn with cropped trousers and box-fresh Air Max sneakers, or a turtleneck underneath a tailor-made overcoat dressed down with a Mets cap. Different stylish signifiers like crossbody luggage, signet rings, and mohair cardigans make appearances. So, how precisely did Smith nail the transferring goal that’s modern menswear?
“Avenue model,” she explains. “That is the place you get an actual style of what’s actually occurring. I wish to see what the youngsters are doing on the road. I’ll stalk all people’s Instagram account. I do not care who you might be. In case you have model, I’ve flipped by your images and checked what you are doing.”