In keeping with LG, amidst the worldwide pandemic, individuals turned to gardening as a therapeutic pastime to fight the challenges of social isolation and reconnect with nature from the consolation of their houses.
Bushes.com (a trusted on-line gardening useful resource) carried out a survey that unveiled fascinating data: since 2020, 68% of Individuals have cared for a minimum of one houseplant, with 38% of people aged 18 to 24 embarking on this endeavor throughout lockdowns; greater than half of the younger adults surveyed acknowledged gardening as a way to boost their psychological well-being.
To simplify the method of indoor plant cultivation, LG launched the LG tiiun in 2021, adopted by the tiiun mini in 2022 — these modern creations allow customers to embrace a greener life-style inside their indoor areas. Outfitted with sensible options resembling built-in LED lighting and automated temperature management, the LG tiiun acts as a digital “inexperienced thumb,” facilitating gardening success for all.
Developed by Sprout Firm, LG’s pioneering company-in-company (CIC), the LG tiiun signifies LG’s dedication to fostering modern enterprise concepts and effectively getting into new markets. Notably, the tiiun mini was developed and launched at an accelerated tempo in comparison with its predecessor.
Shin Sang-youn, the top of Sprout Firm, established three main targets to nurture the “pet plant” market and popularize LG tiiun. He acknowledged:
“Our targets have been to transform people beforehand tired of gardening into plant fanatics, affect plant-keepers to decide on LG tiiun, and foster a devoted neighborhood amongst LG tiiun house owners”.
To attain these targets, Sprout Firm established a web based neighborhood for tiiun house owners in October 2021, which has now grown to embody over 6,000 energetic customers as of Might 2023. This interactive platform permits members to share private tales, and talk with fellow plant and tiiun fanatics, and extends past one-way info sharing.
Moreover, the Sprout Firm crew actively listens to suggestions from tiiun house owners, leading to precious enhancements. Responding to consumer preferences for prolonged plant nurturing, LG started promoting dietary dietary supplements individually from the seed kits, guaranteeing a continuing provide. Moreover, resulting from shopper demand for extra colour choices, the LG tiiun mini now provides 4 pleasant pastel shades for the decrease half: beige, mint, lemon, and peach.
Recognizing the pattern of tiiun customers capturing every day plant development images, LG launched a “plant journey” characteristic inside the devoted LG ThinQ app. Customers can now doc their vegetation’ progress, creating fascinating time-lapse movies that remember the miraculous journey of development.
Shin emphasised the dedication to shopper satisfaction and the pursuit of steady enchancment: “We’ll proceed to hearken to shopper solutions, improve present choices, and develop new merchandise that handle actual challenges whereas delivering tangible buyer worth.”
International growth quickly?
At the moment accessible completely in South Korea, LG tiiun is poised for future growth into world markets. Shin shared, “With a world growth in thoughts, we’re conducting experiments to domesticate vegetation from varied areas and environments.”
With the outstanding success of tiiun in its house market and optimistic anticipation of its world prospects, Shin expressed his aspirations:
“Simply as Scotch Tape and Styler have change into generic phrases, our hope is for tiiun to change into synonymous with indoor gardening home equipment sooner or later.”
Filed in. Learn extra about LG.
GIPHY App Key not set. Please check settings