It’s exhausting to get a thrill from glimpses of unreleased smartphone {hardware} today, given the baked-in maturity of the cell market and the overall type and performance sameness of the sticky rectangles we people routinely spend hours poking at and peering into every day.
However this rear-view design-teaser (beneath) of a forthcoming handset made by {hardware} startup Nothing would possibly simply provide you with a little bit tingle: Meet the minimally named cellphone (1), in all its pure, deconstructed, ‘analog’ glory — parrot not included, presumably.
As design aesthetics go, it’s roughly akin to if The Unusual made electronics. Which is to say clear, minimalist, purposeful trying, even medical, as if to counsel it’s purged of performative frills — besides that first-glance stark distinction is the performative visible thrill such a look is taking pictures for as a differentiator so there’s loads of contrivance at work.
In cellphone (1)’s case, by stepping away from the shiny, hermetically sealed look that iPhone maker Apple is so keen on — and scores of Android gadget makers have so keenly copied — Nothing is delivering some good, instantaneous visible differentiation vs. the premium competitors.
On its web site, it sums up its method with cellphone (1) as: “Designed with intention. Full of heat. And pleasure.” Which suggests the parrot is there to signify all of the enjoyable stuff you are able to do with the stripped-back little bit of cuttlefish-bone-white cell package it’s having a (staged) beak at.
As we’ve famous earlier than, Nothing is a dab hand at teasers. Albeit, founder Carl Pei’s tweet about this pre-launch reveal claims the startup’s hand was compelled by leakers forward of subsequent month’s official unboxing. (However if you happen to imagine that, properly, I’ve a really wholesome Norwegian Blue parrot to promote you.)
A previous Nothing teaser of cellphone (1) confirmed what seem like illuminated mild strips on the again of the gadget — a strikingly contrasting characteristic to the in any other case utilitarian look being revealed immediately. So all might not be as purely purposeful because the cellphone’s analog look would possibly indicate on first look, because it appears to sprinkling a little bit enjoyable into the design combine too.
Pei has beforehand mentioned Nothing’s debut smartphone will pack a Qualcomm Snapdragon chip, rock wireless charging and run a skinned model of Android (aka NothingOS) — which its advertising suggests will layer one thing “daring” and “heat” atop Google’s hyperfamiliar smartphone platform. So if the consumer interface doesn’t — in some way — characteristic snazzy plumage we’re going to be upset.
The remainder of cellphone (1)’s specs are TBA however Nothing will formally reveal all on July 12.
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