Surprising Numbers Surface in the First Ever App Store Transparency Report

The 2022 App Retailer Transparency Report is the results of a settlement between Apple and the App Retailer builders in 2021. The report is an effort to “share significant statistics concerning the app evaluate course of, together with the variety of apps rejected for various causes, the variety of buyer and developer accounts deactivated, goal knowledge relating to search queries and outcomes, and the variety of apps faraway from the App Retailer.” 

The App Retailer Transparency report has opened our eyes to some astonishing statistics concerning the submission and rejection of apps on the App Retailer. The report relies on knowledge from 2022 and in response to the publishers, they’ll be placing out this report yearly. Now, allow us to take a look at a few of the knowledge revealed within the report.

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In 2022, there have been 6,101,913 app submissions on the App Retailer of which 1,679,694 have been rejected on varied grounds. Efficiency points have been answerable for the rejection of a overwhelming majority of the apps (1,018,415), adopted by authorized causes (441,972), and design (212,464). Different grounds included security, enterprise, and so forth. Collectively, these grounds are a part of the App Retailer Assessment Tips. Noncompliance with these tips consequence within the rejection of apps.

Rejections apart, App Retailer additionally eliminated 186,195 apps together with 38,883 video games and 20,045 utility apps. The checklist of eliminated apps additionally included schooling, life-style, and procuring app in 1000’s. The removals befell owing to 2 predominant causes. One is authorities takedown calls for and two is non-compliance with the Developer Program Licensing Settlement. The Chinese language authorities alone mandated the elimination of 1435 apps adopted by a distant second, India which eliminated 14 apps.

The variety of apps presently on App Retailer is 1,783,232. There are 36,974,015 registered builders and 428,487 builders accounts have been terminated in 2022. Notably, Apple additionally terminated 282,036,628 buyer accounts stopping the lack of $2,090,195,480 in fraudulent actions.