The Business of Prestige TV Finance Bro Merch Is Booming

However Succession is just one of many standard exhibits out now about individuals who make (or work for individuals who make) tens of millions of {dollars} a yr. HBO additionally has its sleeper hit Trade, which follows the rowdy younger graduates working within the high-stakes surroundings of fictional London funding financial institution Pierpoint & Co. On the sequence, unstable star banker Eric Tao (performed by Ken Leung) typically swaps out his go well with for a shiny purple Pierpoint sweatshirt on the workplace. The hoodie turned such a fan favourite—apparently even the late designer and merch connoisseur Virgil Abloh coveted one—that HBO ultimately put a model up on the market on its website, albeit with that pesky HBO present emblem.

After which there’s Showtime’s long-running hit Billions, the place some workers on the fictional hedge fund Axe Capital do, certainly, put on Axe Capital merch regularly. “It’s nearly a tribal factor,” the present’s costume designer Eric Daman advised Vulture in 2019. “The Wall Avenue guys all put on these vests, and have such pleasure in being a part of the agency that they’re with.” Certain sufficient, Showtime sells that vest, too.

“Greenback” Invoice Stearn (Kelly AuCoin) rocks his Axe Capital fleece vest on Billions.Courtesy of Jeff Neumann for Showtime

Greenback Invoice’s Axe Cap vest or Eric’s Pierpoint hoodie apart, the official status TV merch doesn’t really feel particularly genuine to the exhibits’ one-percenter universes. For instance, the model on each the Succession and Billions fleece vests is Port Authority, a wholesale attire retailer that additionally supplies merchandise blanks for, amongst different establishments, the New York Metropolis Police Division. Not that it might essentially be straightforward to make official merch with, say, Loro Piana, and even Patagonia, who put a kibosh on corporations stitching logos onto its attire a number of years again, in an effort to distance itself from the legions of vest-clad tech and finance bros schlepping by way of Midtown. However within the spirit of constructing cheeky finance bro duds, there’s gotta be another choice someplace for an upgraded dupe.

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