The Weeknd Knows There’s Nothing Cooler Than Wearing a “Ladies” Watch

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The Idol, the brand new HBO present starring The Weeknd, debuted to, erm, uneven critiques at Cannes yesterday. Nonetheless, that didn’t stop the forged from placing on a killer show on the crimson carpet, the place the singer continued one of the smart horological tendencies of 2023. The Weeknd’s gorgeous gem-set Piaget, the Limelight Gala Excessive Jewellery Watch, was technically designed for—and marketed to—girls. “Greater than a girls’s luxurious watch…” reads a little bit of copy on Piaget’s website. You’ll be able to say that once more. 

There’s a purpose manufacturers and watch boutiques alike are shunning gendered categorization an increasing number of lately. For starters, it doesn’t make a ton of sense to place a label on one thing that’s worn on the wrist. Watches are divided by gender merely due to their dimension—sometimes girls’s watches are smaller—or as a result of they’re lined in diamonds, like The Weeknd’s Piaget. However males are embracing smaller watches en masse—they usually’re cozying as much as diamonds, too. (The largest vendor ultimately weekend’s Geneva auctions was a Rolex Daytona 6270, lined in gems, which moved for 3,690,000 Swiss francs). 

I did the maths: there are 782 diamonds and sapphires mixed on The Weeknd’s Piaget 

Contemplating what we’ve seen on males’s wrists the previous couple of years, it’s humorous to see the Piaget Limelight forged as a watch only for girls. The watch hits all of the marks a contemporary super-collector desires from a chunk of their assortment: Set with sapphires and diamonds, it downright roars with bling, not in contrast to your favourite celebrities’ Jacob & Co. stunners or bust-down Rolexes. Additionally, there are solely eight of them on the planet, and there’s nothing a watch collector likes greater than bragging rights. 

Throughout the celeb universe, stars are plucking “girls” watches from previous and current to spherical out their collections. Nobody has differentiated themselves as a collector fairly like Dangerous Bunny, who makes use of these items to precise his elevated style. He introduced his personal girls’s Patek Philippe Ellipse to his 2022 GQ shoot, and has been noticed each on the Grammys and courtside at an NBA recreation sporting classic items from Audemars Piguet’s girls assortment. As a result of he’s not afraid of watches with these outdated labels, his wrist has regarded extra thrilling and various than anybody else’s in Hollywood. 

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