This Is the Ideal Watch Size

This story initially appeared in Field + Papers, GQ staffer Cam Wolf’s watch publication. For extra tales prefer it, hit the hyperlink and subscribe.

This week in Field + Papers, we’re sharing some unique findings from Mark Cho, the proprietor of The Armoury and Drake’s. Over time, lots of Cho’s clients have advised him that they’ve small wrists, which is shocking to him: “Males do not usually say they’ve small something,” he advised me. He began to get within the concept of males misjudging the dimensions of their very own wrists, and the way that may have an effect on the watches they put on. In 2018, he launched a survey devoted to gathering information round males’s wrist sizes and their watches. The survey, which he ran for practically three years, from August 2018 to March 2021, revealed that many males consider they’ve small wrists, and so are inclined to desire smaller watches. 

Cho reopened the survey in September 2022, and simply closed it this Wednesday at midnight. I slid into his DMs to ask him concerning the outcomes. 

CW: How many individuals participated this time round?

MC: Final time was like 1800, and this time is about 2400. Looks as if preferences really acquired a bit of smaller, which is sort of cool.

MC: That is fairly just like beforeway too many individuals considering they’ve small wrists in comparison with the measured wrist measurement

CW: Lolol wrist measurement dysmorphia plagues the watch group
MC: 😂 Yea, man, for actual it is dysmorphia. Individuals see {the marketplace} see a ton of huge watches and suppose, “O shit i should be small.”

CW: That’s true, once I strive on a 40mm watch I’m like holy shit this factor is very large.  However you’re saying the desire in the direction of small watches leaned even additional in that route.In comparison with final time, much more individuals desire smaller watches?
MC: Sure, looks like it. I’ll present you a couple of extra charts: