Travis Scott x Nike Is Back

Travis Scott is resuming his blockbuster Nike partnership with a brand new riff on the Air Coach 1, plus a capsule assortment of attire, which he launched in a comparatively shock drop on his web site this afternoon. This newest assortment, initially scheduled for launch final December, however was indefinitely postponed after the 2021 Astroworld Competition, the place ten folks died from accidents sustained in an enormous crowd crush throughout Scott’s headlining efficiency.

The Air Coach 1s, listed on the web site as out there solely by raffle, can be found in two colorways, “Gray Haze” and “Chocolate,” in earthy supplies like mesh, nubuck, and a ruddy corduroy. Seemingly impressed by mountain climbing footwear, the high-top designs have retro-outdoorsy components like patterned nylon straps and rounded twine laces, plus zippered pockets and a detachable protecting flap. They each sport backwards swooshes, a signature of Scott’s earlier Nike footwear.

Impressed by outdoor gear and “the workwear seen in Texas,” the attire choice consists of rain jackets, mountain climbing pants, and fleece pullovers, a number of of which function pockets designed to dam alerts going to and from a cellular phone. (Whereas the gathering was probably designed upfront of the Astroworld tragedy, the service-blocking expertise strikes a macabre be aware, contemplating many concertgoers skilled misplaced cell service through the pageant final November.)

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In early 2020, Yu-Ming Wu, chief advertising and marketing officer of the sneaker resale platform Stadium Items, instructed GQ that “Travis Scott is arguably the most important sneaker collaborator,” matched solely in hype and gross sales by the late designer Virgil Abloh—who, like Scott, started working with Nike in 2017. Since partnering with the sportswear big, Scott grew to become a sought-after serial collaborator, however within the weeks and months after Astroworld, a lot of these companions, together with Nike, Dior, McDonald’s, Epic Video games’s Fortnite, and the Parsons Faculty of Design, opted to both terminate or droop any ongoing tasks with the rapper. In December, beverage big Anheuser-Busch introduced that it will discontinue Cacti, Scott’s line of onerous seltzers, which had solely hit shops in March earlier that yr.

Along with revisiting his model offers, Scott has made a return to performing in current months at personal occasions, together with a pre-Oscars get together in March and a Coachella afterparty in April. He additionally made a return to the pink carpet on the Billboard Music Awards final weekend alongside his accomplice, Kylie Jenner, and their 4-year-old daughter, Stormi. He’s slated to headline a music pageant in Santiago, Chile in November 2022, although Selection reviews he may additionally carry out at different main festivals this summer time, presumably additionally within the U.S.

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