“A thumbs up is useful after we’re doing these campaigns,” says Ryan Gosling, giving it his finest Fonzie impression. “You possibly can solely accomplish that a lot pointing at issues that are not essentially there, so the thumbs up solves loads of issues. There’s additionally the thumbs down state of affairs, too,” he provides, demonstrating the type of versatility that’s obtained him to the place he’s immediately. “Both one works effectively for the watch.”
As TAG Heuer’s main man, hanging the suitable pose is clearly one thing Gosling takes significantly. We’re catching up about his newest marketing campaign with the watchmaking giants, one commemorating the sixtieth anniversary of the enduring Carrera. It’s taken a special flip to what you’d often anticipate from customary promoting marketing campaign. Like Daniel Craig and that viral Belvedere advert, TAG Heuer and The Gos have taken a daring method.
As an alternative of simply “utilizing a picture to placed on a billboard marketing campaign”, TAG Heuer CEO Frédéric Arnault wished to go deeper with this marketing campaign. “Ryan is a tremendous actor, the most effective in Hollywood, however he is additionally a creator so he was very concerned within the script and helped us select the opposite actors, and the director,” says Arnault.
That director is David Leitch, who has labored on every part from John Wick and Deadpool to Bullet Practice. He’s a seasoned professional, and likewise an enormous TAG Heuer fan so was glad to be concerned. “I used to be directing The Fall Man [in Sydney] starring Ryan and he’s like, TAG actually desires to do that factor for the Carrera sixtieth anniversary nevertheless it’s taking place proper in the course of our shoot. Are you able to assist me with it?’ I used to be pondering how can we get this completed whereas filming an enormous $200 million film?”