With ‘Love Is Blind’ Reunion Delay, Netflix Fumbles Its Second Attempt at Live TV

For weeks, Netflix had been promoting its reside Love is Blind reunion particular. The fourth season of the favored actuality TV sequence was one of the crucial drama-filled seasons of the franchise up to now, and followers have been eagerly awaiting the reunion particular, which might have been Netflix’s second-ever reside occasion. As an alternative of getting solutions to their burning questions, Netflix subscribers have been left with a number of delays, a social media apology and a reside particular that wasn’t reside in any respect. 

The Love Is Blind season 4 reunion particular was speculated to air reside at 8 p.m. ET on Sunday, however those who tuned in have been greeted with a message saying the present was delayed and would begin quickly. Netflix then launched a press release on Twitter simply earlier than 9:30 p.m. ET apologizing that the particular “didn’t end up as deliberate.” Netflix ended up recording the particular and mentioned it could be launched on the streaming service on Monday.

The corporate hasn’t given a motive for the delay. Netflix didn’t instantly reply to CNET’s request for remark. 

The Love is Blind mishap is one other frustration for Netflix subscribers who’re going through increased costs and a password crackdown. Netflix is predicted to roll out its password sharing ban within the US later this 12 months, and can cost individuals a price for “further member” subaccounts when individuals outdoors their family use the identical membership. 

Netflix’s problem with reside TV additionally underscores the corporate’s reluctance to put money into reside programing. Many streaming companies, together with Paramount Plus, Peacock and Hulu have all doubled down on their reside choices, the vast majority of which come within the type of reside sports activities. Netflix has invested closely in sports activities programming, however none of it’s reside. As an alternative, they’ve constructed upon the success of the behind-the-scenes documentary sequence F1: Drive to Survive and created a plethora of equally themed documentaries specializing in area of interest skilled sports activities, equivalent to golf and tennis.

Netflix selected a comedy particular as its first foray into reside programming. Chris Rock’s March 4 particular, Chris Rock: Selective Outrage, garnered combined evaluations for its content material, however aired reside and not using a hitch. 

Netflix has been seeking to increase its reside programing for over a 12 months, in accordance with Deadline. The corporate reportedly explored including reside voting to its unscripted competitors sequence to deliver these reveals in keeping with widespread sequence on different networks, equivalent to Dancing with the Stars on Disney Plus. 

Netflix may provide particulars about why the Love Is Blind reunion wasn’t reside, together with different details about its enterprise and new options for subscribers, when it releases its subsequent earnings report on Tuesday. 

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